Coca Cola Karaoke
To get Londoners in the holiday spirit, we created the first ever live Christmas karaoke on the world-famous Piccadilly Circus lights. The takeover was part of Coca-Cola’s annual ‘Holidays Are Coming’ campaign. Popular carols like ‘Jingle Bells’ and ‘The 12 Days of Christmas’ were projected onto the landmark for 90 minutes, inviting visitors and shoppers to stop and enjoy a moment of Christmas singing, with a flash mob choir to encourage on-lookers. The moment was mirror-streamed onto the big screen, offering attendees the chance to see themselves on the Piccadilly lights and share the moment with their friends and family on social media channels.
Creative Direction - Lee Tan / Mark Howard