sebaird@hotmail.com

Gourmet Revelations

My last project for Gourmet was the best one yet, and conceived, shot and delivered under quarantine! Revelations is the world's first pyramid-shaped pet food, with a decadent gravy that cascades down the side when it's opened. The concept for the photography, advertising and branding had to highlight the product's main usp - the shape. We did this by utilising geometry and perspective in the photoshoot and print work, all whilst dialling up the premiumness and culinarity.


Food Photography


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OOH and logo (concepts)



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Packaging (concepts)



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Promotional designs



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Category

Print

Role

Design/Art Direction

Client

Nestle Purina

Date

2020