The Earth Resource Alliance

CGIAR (Consultative Group for International Agricultural Research) is a global research partnership working towards a food-secure future. They are dedicated to transforming food, land and water systems to be more efficient and productive in a climate crisis. Saatchi were tasked with developing a new name for CGIAR with a clearer and more emotive focus on their activities, and a new logo which would maintain their stature as a highly-respected scientific organisation. The brief was to make the logo simple, scientific and iconic. The name chosen was – The Earth Resource Alliance.

I developed three logo concepts each referencing their three areas of focus - food, land and water. All using simple, modern and bold geometry to better represent their scientific research.

Concept 1 - Chosen Concept

Centre Partnership – Lockup concept

Part of the brief was to create a flexible lockup system between the Earth Resource Alliance and each of their research centres. It had to be flexible, use a similar look and feel and, most importantly, be expandable. This was due to multiple centres collaborating on some projects.

As you can see below the Earth Resource Alliance operated a 'brand house' model where each centre took on their own distinct identity. The bried did not request new brands for each of these centres, only to develop the partnership lockup concept.

Final concept

Here is the end result with each centre is placed into its own venn diagram section, creating an expandable partnership lockup system, which also ties nicely visually to the main umbrella brand.