Felix - Various Work
As lead creatives on Felix digital for over three years, we’ve got to know this little rascal very well! We’ve contributed in some way to every ATL and BTL campaign in recent years, including the award-winning virtual experience, ‘Up to Mischief’. From banners to billboards, TVCs to digital-only campaigns, we’ve been the voice of the nation’s favourite black and white cat. Below are some of our favourite pieces.
Tasty Shreds
Our final project involved Felix giving us the most catitude we've seen in a while! Felix's personality has always been on the 'cuddly' side of mischievous, so it was fun to push his personality slightly in this new direction.
Category
TV / Digital
Role
Concepting / Design
Client
Purina Gourmet / Nestle
Date
2020
Halloween Campaign
Developing digital toolkits for every European Felix market is no easy task – but everyone loves a good scary movie! So we created these horror-film parodies for the occasion. Felix is the star of the show, and every nail-biting moment uses a different Felix Snack product… We created a ‘Guess the Scary Movie’ mini campaign off the back of its success.
Category
TV / Digital
Role
Concepting / Art Direction - James Hevey
Client
Purina Gourmet / Nestle
Date
2017-2019
Mini Filleti Campaign
The Hunt is On for Mini Filetti! A new, tasty snack for mischievous mogs. In this TVC we show Felix playing a snack-seeking ninja – and we also created 360 supporting digital materials for the product launch (banners, videos etc.)
Category
TV / Digital
Role
Concepting / Art Direction
Client
Purina Gourmet / Nestle
Date
2017-2019
#Savethebox Campaign
This is a non-product focussed Felix campaign we created especially for cat lovers everywhere, showing owners how they can jazz up their cats playtime, or nap time, with simple materials. All you need is a cat’s toy of choice (a cardboard box, of course) and some inspiration from the Felix brand. Go and take a look at some of weird and wonderful boxes our social following produced!
Campaign Website
Digital Banners
Photography
