Gourmet - The Feline Foodie
One of our largest and proudest undertakings through 2018-2019 has been refreshing the look and feel for household-name pet food brand, Gourmet. As well as overhauling the visual style, and re-establishing the infamous voice of the Gourmet Cat, we have set a new precedent for pet food photography in the competitive market. Taking modern food porn as inspiration, we surprised and delighted our clients, with the level of detail and beauty that can be achieved from something as simple as pet food.
TV / Digital
Concepting / Art Direction / Copywriting
Purina Gourmet / Nestle