Idorsia – Rethink Insomnia

This was the last project I worked on whilst at DDB Remedy. Their client Idorsia had recently completed some ground-breaking pharmaceutical research into the treatment of insomnia, discovering that it is not merely 'trouble sleeping' but the result of an over-active brain at night, or as they termed, hyperarousal. The task was to develop a 360° campaign that spoke to two very different markets at the same time – patients and healthcare professionals. The result was 'the brain', who poked and annoyed our patients across multiple websites, brochures, leaflets, print ads, web banners, ipad presentations, posters and campaign guidelines. It was a fascinating and extremely broad project to be a part of. My role was to lead the design of the icon library, campaign guidelines, print assets and to help with the roll out of the websites and landing pages.