Nespresso - US Accessories
Nespresso Studio was tasked with making accessories in Nespresso's US market truly iconic, with a bold, shareable and stand-out look. After presenting 3 concepts, the chosen route was developed into a colourful and fun approach that gave these beautiful accessories true icon status.
Presented Concepts 1-3

Chosen Concept - New Angle

Colour Scheme
In total Nespresso has 9 different accessory ranges, which meant the idea of segmenting them with a bold monochromatic colour style was warmly recieved by the client. This approach achieved three different aims - helping with range dizfferentiation, adding a bold standout and sharablility on platforms such as Pinterest and finally allowing each range to have a unique and colourful style of its own.

Photoshoot




Category
Art Direction
Role
Design Lead - Sebastian Aird / Creative Direction - Emma Gordon & Eva Kumpen
Client
Nespresso
Date
2024