sebaird@hotmail.com

Nespresso - US Accessories

Nespresso Studio was tasked with making accessories in Nespresso's US market truly iconic, with a bold, shareable and stand-out look. After presenting 3 concepts, the chosen route was developed into a colourful and fun approach that gave these beautiful accessories true icon status.


Presented Concepts 1-3

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Chosen Concept - New Angle

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Colour Scheme

In total Nespresso has 9 different accessory ranges, which meant the idea of segmenting them with a bold monochromatic colour style was warmly recieved by the client. This approach achieved three different aims - helping with range dizfferentiation, adding a bold standout and sharablility on platforms such as Pinterest and finally allowing each range to have a unique and colourful style of its own.



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Photoshoot

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Category

Art Direction

Role

Design Lead - Sebastian Aird / Creative Direction - Emma Gordon & Eva Kumpen

Client

Nespresso

Date

2024