Allergan Aesthetics - CROSSlight

At DDB I worked on the CROSSlight campaign for Allergan Aesthetics, the owner of facial and derma brands Botox and Juvederm. The concept behind the campaign was 'the art of balance', represented by circles, lines and cross-hairs, and the compositional elements being as balanced as possible on the page. Work included an interactice pdf to help sales reps cross-sell other AA portfolio products, and a leave-behind book when they visited salons.