Beyond – Natural Greatness
We created the breakout European campaign for one of Nestle Purina’s newest and biggest pet food brands, Beyond. Our ‘Natural Greatness’ concept is about showing owners that their pets can be at their greatest without relying on artificial ingredients. Through our TVC, shot in beautiful Chile, we hero the high-quality natural ingredients of the product by literally starting from the perspective of the ingredient in every shot. The result is a simple but visually stunning film, that demonstrates the passion our clients have for naturally happy, heathy pets.
TV / Digital
Concepting / Art Direction / Copywriting
Purina Gourmet / Nestle