Gourmet - Food Porn Shoot
A new precedent for pet food photography in the competitive market. Taking modern food porn as inspiration, we surprised and delighted our clients, with the level of detail and beauty that can be achieved from something as simple as pet food.
Guidelines
Before the shoot we also created Guidelines for the new Gourmet food photography style. This process set out our creative intent, and pre-agreed details such as tonality, perspective and props. Which meant the process of shooting 30 photo's over two days was seamless and (fairly) stress free.
How it came to life on the Purina Gourmet Website
Category
Photography
Role
Concepting / Art Direction
Client
Purina Gourmet / Nestle
Date
March 2019